Do you know any cure for stretch marks?

hi! sorry if my question is a bit straight but I'm really dying to get rid of my stretch marks.. it's hereditary actually, I got it from my dad and promise, mine's really irritating! it's reddish in color unlike those skin toned ones and can be found on my arms near the underarm. I can't wear sleeveless clothes 'cause it still shows even though I've used concealer. Pls. help me, thank you!